Redefining Marketing
USING AI
At Rothman Consulting, we believe the future of marketing belongs to those who combine smart strategy with emerging technology. Founded by Katerina and Sam, we help businesses unlock growth by integrating marketing expertise with the power of AI consulting, machine learning, and predictive analytics.Â
Our work starts with what matters most: your customers. Using customer segmentation, marketing automation, and data science, we develop targeted campaigns that resonate deeply. Our digital transformation approach ensures every touchpoint is optimized for impact, and every insight is actionable.
From brand evolution to enterprise software, from CRM to cloud platforms—we guide you through the complex world of digital transformation with a steady hand and a clear plan. With Rothman Consulting, technology doesn’t replace your voice. It amplifies it.
Rothman
CONSULTING
Why AI Matters
in Marketing
In today’s rapidly evolving digital world, AI is not just an option—it’s a necessity. Early adopters of AI in marketing have seen significant improvements across various metrics:
WHY AI MATTERS
Faster ResultS
AI helps automate repetitive tasks like data analysis, content generation, and customer interactions, allowing marketers to focus on strategy and growth. This speeds up campaign rollouts, enabling businesses to react more swiftly to market changes.
Source: Grand View Research
WHY AI MATTERS
Better Outcomes
AI enhances personalization by analyzing vast amounts of data to deliver tailored content and recommendations. Companies like Spotify and Starbucks have leveraged AI to improve user engagement and satisfaction, driving better customer experiences and stronger brand loyalty.
WHY AI MATTERS
Cheaper Solutions
With AI-driven automation, businesses reduce operational costs. CRM tools integrated with AI, for instance, have demonstrated a 245% ROI, making them a smart investment for any forward-thinking company​.
Source: Bitrix24
Our Story:
Built on Experience, Driven by Heart
Katerina and Sam built Rothman Consulting, utilizing decades leading marketing strategy for some of the world’s most iconic brands. With a passion for helping businesses evolve, they combined their background in innovation consulting, strategy consulting, and digital marketing with next-generation tools like AI, big data, and automation.
They saw an opportunity: bring together data-driven insights and storytelling that actually connects. Today, Rothman Consulting helps brands large and small create adaptive, agile growth plans. Whether it’s customer experience design, platform optimization, or deploying IoT and cybersecurity within your martech stack, we’re here to guide the journey.
Real change doesn’t happen in a spreadsheet. It starts with values, vision, and the right partners.
Why Choose
Rothman Consulting?
Proven Success
With Sam’s strategic foresight and Katerina’s AI expertise, we’ve helped businesses achieve measurable success in their marketing efforts.
Cutting-Edge AI Integration
We don’t just use AI—we harness its full potential. From predictive analytics to advanced personalization, our AI-driven strategies ensure you’re not just keeping up with the competition—you’re leading it.
Customer-Centric Approach
At Rothman Consulting, we believe that the customer experience is paramount. Our AI tools are designed to enhance every touchpoint, ensuring your customers receive the best service, every time.
Our Step-by-Step Implementation Process
Al Integration Made Simple
Free Initial Consultation
Understanding your ecosystem and defining AI objectives.
Defining Strategy
Define strategic goals and direction
Step-by-Step Guide
Follow a structured approach for implementation.
Full Deployment
Launch Al-assisted solutions for operational efficiency.
Ongoing Support
Provide assistance post-deployment for success.
Why work with us?
Unique Approach
Al-enhanced strategy development, predictive modeling for market trends, data driven creative optimization.
Continuous Learning &
Optimization
Customized Al solutions tailored to your unique challenges alongside collaborative and transparent process
SEAMLESS INTEGRATIONS Transition
Seamless Integration of Human Insight and Al decades of strategic marketing experience with cutting-edge Al knowledge for faster, better, and less expensive solutions
Get Started Today
Ready to take your marketing strategy to the next level? Let’s connect. At Rothman Consulting, we blend AI consulting with real-world business insight to help you lead with confidence.
We bring clarity to complexity. Whether you’re a startup exploring lean startup models, or an established business implementing a full digital transformation, we’re here to guide your growth. With deep experience in market research, startup consulting, customer engagement, and more, our team ensures you move forward with purpose.
Let’s build something lasting—together.
Our Services: Marketing Strategy
Built for the Age of AI
AI-Powered Marketing Strategy
Turn your campaigns into high-performing systems. We use machine learning, predictive analytics, and customer data platforms to optimize your digital strategy, identify high-impact audiences, and drive ROI.
Brand & Campaign Innovation
We pair your creative instincts with marketing intelligence, growth strategy, and tools like mobile solutions to scale powerful brand stories across every channel.
Customer Intelligence & Data Strategy
Through data science, business intelligence, and big data, we reveal new layers of your customers’ behaviors. Then we use that knowledge to build smarter funnels, refine CRM, and personalize at scale.
Technology & Martech Integration
From enterprise software to cloud computing, automation to platforms, we help you modernize your stack. We also consult on cybersecurity, SaaS tools, and agile methodology to ensure lasting transformation.
AI-Powered Lead Generation
Predictive Lead Scoring: Utilizing AI algorithms to analyze customer data and predict which leads are most likely to convert, ensuring your sales team focuses on the highest-value prospects.
Automated Outreach: Implementing AI-driven email and messaging campaigns that engage potential customers at the optimal time, increasing conversion rates and reducing manual effort.
Advanced Social Media Campaigns
AI-Based Content Creation: Creating personalized and engaging social media content using AI tools that analyze audience behavior and preferences, driving higher engagement and interaction.
Real-Time Campaign Optimization: Monitoring and adjusting social media campaigns in real-time with AI analytics to maximize reach and ROI, ensuring your marketing dollars are spent efficiently.
AI-Enhanced Customer Relationship Management (CRM)
Automated Customer Support: Deploying AI chatbots and virtual assistants to provide instant, personalized customer service, improving satisfaction and freeing up human resources for complex queries.
Predictive Customer Insights: Leveraging AI to analyze customer data and predict future behavior, enabling proactive engagement and personalized communication.
AI-Driven Marketing Automation
Personalized Marketing Automation: Creating and managing automated marketing workflows that deliver personalized content to customers based on their interactions and preferences, boosting engagement and conversion.
Data-Driven Decision Making: Utilizing AI to process large datasets and generate actionable insights, helping you make informed decisions on campaign strategies and budget allocation.
Targeted Advertising with AI
Precision Targeting: Using AI to analyze user behavior and demographics, allowing for highly targeted ad placements that reach the right audience at the right time.
Dynamic Creative Optimization: Automatically testing and optimizing ad creatives with AI to determine the best-performing versions, ensuring maximum effectiveness and ROI.
AI-Integrated SEO and Content Strategy
AI-Enhanced Keyword Research: Implementing AI tools to identify high-value keywords and content opportunities, driving more organic traffic to your website.
Content Optimization: Using AI to optimize existing content for better search engine rankings and user engagement, ensuring your content remains competitive in search results.
Predictive Analytics for Marketing
Forecasting and Trend Analysis: Leveraging AI to predict market trends and customer behavior, enabling you to stay ahead of the competition and adapt your strategies in real-time.
Churn Prediction and Prevention: Identifying at-risk customers with AI and implementing targeted retention strategies to reduce churn and increase customer loyalty.
AI-Driven E-commerce Solutions
Personalized Shopping Experiences: Using AI to create personalized product recommendations and dynamic pricing strategies, enhancing the customer experience and boosting sales.
Automated Inventory Management: Implementing AI to optimize inventory levels, reducing stockouts and overstock situations while improving overall supply chain efficiency.
AI-Based Market Research and Competitive Analysis
Competitor Analysis: Using AI tools to gather and analyze competitor data, providing insights that help you position your brand more effectively in the market.
Consumer Sentiment Analysis: Leveraging AI to analyze customer reviews, social media, and other online content to gauge consumer sentiment and adjust your strategies accordingly.
AI-Driven Video Marketing
Automated Video Creation: Utilizing AI to produce personalized video content at scale, tailored to specific audiences and campaigns, improving engagement and conversion.
Video Performance Analytics: Applying AI to analyze video performance metrics in real-time, providing actionable insights to optimize future video marketing efforts.
These services harness the power of AI to enhance every aspect of your marketing strategy, ensuring that Rothman Consulting delivers results that are not just faster, better, and cheaper—but also more aligned with the future of business.
ABOUT SAM
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IT ALL STARTS WITH STRATEGY
Sam Rothman is a distinguished marketer and entrepreneur with a career spanning over 30 years in Marketing and Brand Strategy. He has a proven track record of leading teams and driving successful domestic and global campaigns for some of the world’s most iconic brands, including Nike, IKEA, Burger King, Frito Lay, Adidas, Salomon Outdoor Company, Goodyear, Uniqlo, Volkswagen, and McDonald’s. His campaigns have earned prestigious awards, including Cannes Lions and Effies, and he has served as a judge of the Effies for multiple years.
Beyond his corporate achievements, Sam has demonstrated his entrepreneurial acumen by owning and selling two companies—a dynamic marketing agency and a fast food and soup company in Russia. His work, along with his companies, has been featured in Time Magazine, Ad Industry Magazine, and numerous local press outlets, cementing his reputation as a leader in the marketing industry.
ABOUT KATERINA
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AND IT ALL HAPPENS WITH IMPLEMENTATION
Katerina Rothman is a driven and accomplished entrepreneur with a passion to make a lasting impact on the business landscape. She holds a bachelor’s degree in economics and a master’s degree in marketing from the prestigious Plekhanov Russian University of Economics, as well as additional business training from Babson College and various business programs.
Katerina’s entrepreneurial spirit has led her to launch her own thriving ecommerce business, Beflax Linen, in Denver, CO. As the founder of this 7-figure side business, she has demonstrated her ability to build and scale profitable ventures while also being a full-time mother. Recognizing the need to share her expertise with other aspiring entrepreneurs, Katerina has also become a business coach and advisor, leveraging her AI consultant and coaching certifications. Her achievements have garnered attention from prominent media outlets, including Forbes, Today’s Show, Yahoo! Finance, Medium, Digital Journal, where she has been featured as a successful business owner.
Katerina’s entrepreneurial spirit has led her to launch her own thriving ecommerce business, Beflax Linen, in Denver, CO. As the founder of this 7-figure side business, she has demonstrated her ability to build and scale profitable ventures while also being a full-time mother. Recognizing the need to share her expertise with other aspiring entrepreneurs, Katerina has also become a business coach and advisor, leveraging her AI consultant and coaching certifications. Her achievements have garnered attention from prominent media outlets, including Forbes, Today’s Show, Yahoo! Finance, Medium, Digital Journal, where she has been featured as a successful business owner.
Let’s Build
What’s Next
You don’t need more complexity. You need clarity. Let’s design a marketing strategy that’s smart, sustainable, and built for the future.
Get in touch—we’d love to hear your story.